Overview

• The Reese’s Oreo Cup replaces Reese’s usual shell with Oreo’s milk chocolate and white crème and is filled with peanut butter and Oreo cookie crumbs, becoming a permanent addition.
• The Oreo Reese’s Cookie revives the 2014 peanut butter variant with added Oreo crumbs, arriving in September for a limited run before joining Oreo’s portfolio permanently in January 2026.
• Both products open for presale on August 18 via The Hershey Store and Oreo.com, with shipments beginning the week of September 2 and retail availability nationwide that month.
• This marks the first formal partnership between Mondelēz and Hershey since the brands’ 2014 mashup and Mondelēz’s failed 2024 takeover bid, answering years of fan requests.
• The two-way collaboration balances an impulse-driven limited offering with a lasting line extension as part of a strategy to reinvigorate flat confectionery growth.