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last mo.

Oreo and BTS Launch Limited‑Edition Hotteok‑Flavored Cookie

Mondelez aims to turn a co‑created flavor drop into a collectible fan experience designed to drive engagement and sales.

BTS' cookies are going on sale after the band returned to the global stage in March and kicked off a nearly year-long tour in April.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world's #1 cookie to drop the Limited Edition OREO & BTS Cookies, a special OREO cookie created by BTS and dedicated to BTS fans, with a global movement as playful as the BTS universe itself.
Oreo and Korean pop band BTS collaborated to create a first-ever, limited-edition Oreo flavor inspired by hotteok, a brown-sugar-stuffed pancake that's popular in South Korea.
The new Oreo and BTS collaboration cookies are seen Monday, May 25, 2026, in New York. (AP Photo/Sydney Schaefer)

Overview

  • Oreo and BTS formally announced the Limited Edition OREO & BTS Cookies on May 26, marking the group’s first global snacking partnership.
  • The cookie features a hotteok‑inspired brown‑sugar pancake crème, Oreo’s first purple wafers, and 13 unique embossments the band designed to honor their 13th anniversary.
  • Presales open June 1 at OREO.com/UnwrapTheCollab and the products begin rolling out at retailers on June 8, when an interactive ‘love letter’ fan campaign via QR code and OREOBTS.com also goes live.
  • The release will reach more than 80 markets worldwide but is limited‑time only, Mondelez has not disclosed production volumes and outlets report early pricing at about $5.49 per pack in some markets.
  • The collaboration is built as a fandom‑first activation aimed at driving urgency and social buzz, continuing Oreo’s strategy of celebrity tie‑ins and arriving as BTS reconvenes publicly in 2026.