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4w ago

O’Reilly Auto Parts to Title NASCAR’s Second-Tier Series Starting in 2026

The series continues on The CW following a 17% year-over-year audience gain.

Harrison Burton, driver of the #25 AirBox Ford, Christian Eckes, driver of the #16 Celsius Chevrolet, and Nick Sanchez, driver of the #48 Borchetta Bourbon Chevrolet, race during the NASCAR Xfinity Series Mission 200 at The Glen at Watkins Glen International on August 09, 2025 in Watkins Glen, New York.
Riley Herbst, driver of the #18 Monster Energy Toyota, leads the field during the NASCAR Xfinity Series O'Reilly Auto Parts 300 at Texas Motor Speedway on October 24, 2020 in Fort Worth, Texas.
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Overview

  • NASCAR and O’Reilly Auto Parts announced a multiyear entitlement that will rebrand the tour as the NASCAR O’Reilly Auto Parts Series on January 1, 2026.
  • The CW remains the exclusive national broadcast home for the series under its current media-rights agreement.
  • The 2025 season is averaging about 1.1 million viewers per race, an increase of roughly 17% from last year, according to The CW.
  • Financial terms and the exact contract length were not disclosed, with reporting characterizing NASCAR’s target at roughly $10–$15 million per year and suggesting the deal runs at least through 2027.
  • Comcast/Xfinity will remain a premier partner of NASCAR and will continue the Xfinity Fastest Lap award across the national series.