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2w ago

O’Reilly Auto Parts to Replace Xfinity as NASCAR’s Second-Tier Title Sponsor in 2026

The multiyear deal leverages rising CW viewership, with Xfinity staying on as a premier partner.

Riley Herbst, driver of the #18 Monster Energy Toyota, leads the field during the NASCAR Xfinity Series O'Reilly Auto Parts 300 at Texas Motor Speedway on October 24, 2020 in Fort Worth, Texas.
Harrison Burton, driver of the #25 AirBox Ford, Christian Eckes, driver of the #16 Celsius Chevrolet, and Nick Sanchez, driver of the #48 Borchetta Bourbon Chevrolet, race during the NASCAR Xfinity Series Mission 200 at The Glen at Watkins Glen International on August 09, 2025 in Watkins Glen, New York.
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Overview

  • The series will be renamed the NASCAR O’Reilly Auto Parts Series on January 1, 2026 under a multiyear agreement with financial terms and length not disclosed.
  • The CW remains the exclusive broadcaster for the circuit, with 2025 viewership up about 17% year over year and averaging roughly 1.1 million viewers.
  • Xfinity ends an 11-season run as entitlement sponsor but continues with NASCAR as a premier partner and backs the “Xfinity Fastest Lap” across the Cup, Xfinity and Truck Series.
  • NASCAR enlisted Klutch Sports Group to sell the naming rights, with industry reporting placing annual fees near $10 million and potentially approaching $15 million with activation.
  • O’Reilly becomes the fourth title sponsor in the series’ history, following Busch, Nationwide and Xfinity.