Overview

• During Oregon’s Sept. 6 game at Autzen Stadium, the mascot appeared as Labubu in a full-body suit with a hood and the character’s jagged teeth.
• Clips of the appearance posted on X quickly drew millions of views, propelling the moment beyond the stadium.
• Oregon routed Oklahoma State 69–3, yet online reaction focused heavily on the mascot’s cosplay rather than the scoreline.
• Labubu, created by Hong Kong artist Kasing Lung, gained momentum through Pop Mart releases including 2019 plush toys and 2023 key rings, with new mini and long-fur versions announced last month.
• The Duck has leaned into weekly costume stunts this season, following a Hannah Montana look in the opener as fans watch for the next reveal.