Overview

• Fraudsters targeted Oduba after he publicly praised Mel Robbins on ITV’s Loose Women, using AI to craft personalized emails.
• He detected irregularities when the messages arrived from a Gmail address and featured a misspelt name, prompting him to seek confirmation.
• Robbins’s PR team confirmed any communication from a Gmail account was fraudulent, ensuring Oduba avoided financial loss.
• The incident left the former Claimed and Shamed host feeling embarrassed and underscored how even fraud-savvy individuals can be misled.
• He urged followers to trust their gut instincts and remain vigilant against AI-assisted impersonation in digital communications.