Overview
- The list went live Wednesday on OprahDaily.com with a new AI-assisted Gift Finder presented by Snapdragon to help personalize shopping.
- This year features 112 selections, with 60% sourced from small businesses and more than 50 women-owned brands confirmed.
- Prices span roughly $13 to $2,200, blending new finds with returning favorites such as Samsung’s Frame Pro TV.
- Celebrity and founder-led labels are featured, including Meghan Markle’s As Ever fruit spread set, Kim Kardashian’s Skims, Shay Mitchell’s Béis, and Sara Blakely’s Sneex.
- As Ever promoted its inclusion with a customer email offering a 10% discount, according to reporting, as media outlets rolled out same-day shopping guides.