Overview
- The 2026 Favorite Things list went live Nov. 12 on Oprah Daily’s Amazon page and the accompanying holiday episode of The Oprah Podcast is streaming in video form on Prime Video.
- The collection includes 79 products spanning beauty, fashion, home, food and kids and is presented as items Oprah uses, gifts or personally endorses.
- Oprah Daily’s creative director, Adam Glassman, said selections are “tried and true,” and the list mixes luxury picks with many budget items that outlets flagged as notable under $100.
- This edition names 49 new vendors and 21 returning ones, giving immediate national exposure to numerous small and women‑owned brands.
- Publishers will carry the full list in a special print Holiday Edition on newsstands Nov. 17, and retailers and featured sellers can expect the well‑known ‘Oprah effect’ to drive traffic and sales for highlighted items.