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Oppo to House Realme and OnePlus as Sub-Brands in Efficiency Push

The reshuffle targets cost savings through shared R&D, logistics, service networks.

Overview

  • Reports say Realme and OnePlus will operate under Oppo, consolidating functions within the BBK Electronics group.
  • Realme founder and CEO Sky Li is set to oversee sub-brand operations, with Li Jie continuing to lead OnePlus in China.
  • Realme will plug into Oppo’s after-sales service system to expand coverage and standardize support in key markets.
  • The companies frame the move as a response to rising component costs, supply constraints, and softer smartphone demand.
  • Executives say product roadmaps remain intact, with upcoming Realme launches, including the GT Neo 8, still on schedule.