Overview
- Oppo said on January 7 that Realme is being integrated back as an Oppo sub-brand after operating independently since 2018.
- Realme founder Sky Li will oversee Realme within Oppo, while Li Jie continues to lead OnePlus in China.
- Realme will connect to Oppo’s after-sales service network, a move expected to broaden customer support coverage.
- Company statements and reports indicate Realme’s product roadmap remains intact, with upcoming launches proceeding as planned.
- The restructuring consolidates R&D, logistics and engineering to reduce overlap and costs, with Oppo as the lead brand and OnePlus and Realme pursuing distinct market positions.