Overview

• Hindi news channels logged 254 GRPs during Week 18, the highest weekly performance since 2022, surpassing the 2016 surgical strikes and 2024 Lok Sabha elections.
• Television news accounted for 16% of total TV viewership during May 7–9, up from its usual 6%, as 507 million viewers tuned in during the week.
• Daily tune-ins on Hindi news channels nearly doubled to 142 million during the operation's critical days, with 65 million new viewers sampling the genre.
• The Ministry of External Affairs' briefings saw dramatic viewership spikes, including a 509% increase for the first update on May 7.
• Average time spent on Hindi news rose to 60 minutes, a 67% jump over pre-Pahalgam weeks, reflecting heightened interest in real-time updates.