Particle.news

Download on the App Store

Open‐TV Ratings Plunge Midweek as Cable Football Draws Audiences

Winter holiday viewing declines have deepened with a Boca match on cable siphoning prime‐time audiences.

Overview

  • Telefe’s La Voz Argentina held steady at 12.1 rating points on Wednesday as it wraps up its Audiciones phase.
  • Mario Pergolini’s late‐night return, Otro día perdido, fell to 3.0 points—its lowest mark since debuting last week.
  • Guido Kaczka’s Buenas noches familia dipped to 5.2 points but remained El Trece’s highest-rated program.
  • Ahora caigo! maintained a 5.0 rating in its new afternoon slot to secure the channel’s second-highest viewership.
  • Telefe led all broadcasters with an 8.0-point average as winter break and streaming services further fragmented open-TV audiences.