Overview
- Sheffield families report over five hours of daily online activity, compared with just 11% of Brighton residents exceeding that threshold.
- The single busiest hour for internet use is 8pm to 9pm, followed by 9-10pm and 7-8pm, with a record peak on January 14 at 9pm.
- Nearly two-thirds of adults are online between 11pm and 6am, with YouTube viewing (19%) and internet shopping (17%) the most common late-night activities.
- Manchester and London lead cities for overnight phone usage, and only 34% of adults refrain from any online activity during off-peak hours.
- Checking emails is the most frequent non-work online activity, cited by 66% of respondents among their top five routines.