Overview

• Opendorse estimates the 2025 total at $1.9 billion, comprising about $1.4 billion in revenue sharing, $213.4 million from collectives, and $290 million from commercial deals.
• The platform projects annual college football athlete compensation to grow to roughly $2.6 billion by the 2027–28 season.
• Football players are projected to receive 13.1% of revenue at Power Four schools and 13.3% at Group of 6 programs.
• Earnings remain highly concentrated, with 66.5% of athletes making under $10,000 and just 0.3% exceeding $1 million, as quarterback budgets dominate in places like the Big 12 at 23.1%.
• Mobility and recruiting are monetizing quickly, with average earnings rising 61.5% after the December transfer window (13.6% after spring) and an estimated $328 million in August offers to high school prospects.