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Opendoor and Kohl’s Fuel Meme Stock Frenzy Despite Cooling Momentum

Retail traders driving fresh rallies in Opendoor and Kohl’s reflect a speculative surge with cooling momentum.

People walk near a Kohl's department store entranceway on June 7, 2022 in Doral, Florida.
Krispy Kreme was once known for giving away free doughnuts in the US on “Talk Like a Pirate Day”
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Overview

  • Opendoor shares jumped 19% on Friday to extend July gains above 400%, and Kohl’s climbed 10.5% after midweek pullbacks.
  • Bullish posts on X.com by EMJ Capital’s Eric Jackson and buzz in retail forums helped trigger short squeezes in DORK stocks.
  • Smaller gains in Krispy Kreme and GoPro underline a narrowing focus on leading meme names.
  • Most of the targeted companies report declining revenues and net losses, highlighting the gap between stock rallies and fundamentals.
  • Market strategists view the episode as isolated speculation unlikely to derail a broader market supported by strong earnings and economic data.