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OpenAI’s Sora Tops 1 Million Downloads in Under Five Days, Faces Hollywood Backlash

OpenAI promises tighter rights controls with revenue‑sharing trials after a week of deepfake controversies.

OpenAI is ‘burning through cash’ as use of Sora surges
The Hollywood sign is seen in Hollywood, Los Angeles, California, U.S. October 19, 2017. REUTERS/Lucy Nicholson
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Overview

  • OpenAI’s Bill Peebles said Sora surpassed 1 million installs faster than ChatGPT despite invite‑only access on iOS in the U.S. and Canada, and the app reached No. 1 on Apple’s App Store.
  • Appfigures estimates show roughly 627,000 iOS downloads in the first week, with daily peaks over 100,000 and a U.S. total near 96% of ChatGPT’s comparable launch when adjusting for Canada.
  • Creative Artists Agency labeled Sora a “significant risk” to clients, WME told OpenAI to opt all of its talent out, the Motion Picture Association demanded decisive action, and a Disney letter objected to unauthorized use of its IP.
  • Sam Altman said rightsholders will get more granular control over character generation, users can set stricter cameo rules, revenue sharing will be tested, and the team plans rapid updates to address overmoderation complaints.
  • Coverage documents users generating copyrighted and offensive deepfakes, including of deceased public figures, and Altman acknowledged Sora’s high usage is forcing the company to explore monetization.