Overview

• Sora surpassed 1 million installs in under five days despite invite‑only access on iOS in the U.S. and Canada, and it climbed to No. 1 in Apple’s App Store.
• Creative Artists Agency labeled Sora a “significant risk” to clients, the Motion Picture Association urged “immediate and decisive action,” Disney has opted out, and WME told OpenAI to exclude all of its clients.
• Sam Altman said OpenAI will add granular opt‑in controls for character generation and pursue revenue sharing with rights holders, while Sora rolls out more restrictive cameo settings and moderation updates.
• Users rapidly generated clips with copyrighted characters and realistic deepfakes, including of deceased people, drawing public complaints such as a plea from Robin Williams’ daughter to stop sharing AI videos of her father.
• Power users report overblocking after new guardrails, others are finding workarounds, and observers warn that heavy compute needs and easily removed watermarks complicate scaling and trust.