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OpenAI’s Sora App Soars, Raising Deepfake, Moderation and Pricing Concerns

Critics question OpenAI’s pivot to a TikTok‑style generator that blurs reality, testing its guardrails.

Overview

  • OpenAI’s Sora pairs a text‑to‑video model with a social iOS feed that can turn brief prompts into roughly 10‑second clips.
  • Reporting describes outputs that swing from hyper‑realistic to wildly fabricated, complicating efforts to tell genuine footage from fakes.
  • The app enables lifelike “cameos,” building avatars from a short selfie video in which users move their head and say three numbers.
  • Sora’s visible watermark can be removed and AI clips have circulated on TikTok and Instagram, where viewers questioned whether viral videos were AI‑generated.
  • OpenAI took down Martin Luther King Jr. parodies following a complaint from the King estate, as commentators also flagged paywall tiers costing about $20 to $200 per month to generate videos.