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OpenAI’s Sora 2 Goes Viral With New iOS App, Prompting Copyright and Deepfake Warnings

The invite-only iOS launch raises urgent questions over copyright, provenance, deepfakes, safety.

Overview

  • The Sora app, powered by the upgraded Sora 2 model, lets users generate high-definition videos from text with synchronized dialogue and lifelike cameos built from one-time likeness recordings.
  • The app became the top iOS Photo & Video download within a day, while access to Sora’s services remains invite-only and the iOS app is currently available in the U.S. and Canada.
  • Early creations include well-known copyrighted characters, and reporting describes an opt-out approach that legal scholars say is unlikely to hold for protected outputs.
  • OpenAI adds moving watermarks and invisible metadata to mark AI origin, yet the company notes metadata can be removed and experts say the tools’ effectiveness requires further testing.
  • Users have already posted convincing fabrications of real people, including a viral clip portraying Sam Altman committing theft, highlighting harassment and misinformation risks.