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OpenAI’s Sora 2 Goes Viral With Invite-Only Video App, Raising Legal and Deepfake Alarms

An invite-only iOS launch is prompting fresh scrutiny over copyright, provenance tools, deepfake risks.

Overview

  • Sora 2 powers a new iOS social app that rapidly hit No. 1 in Apple’s U.S. App Store, despite access being limited to invitations in the United States and Canada.
  • The upgraded model generates short, highly realistic videos with synchronized dialogue and sound effects, demonstrating more physically plausible motion than prior systems.
  • A biometric “cameo” feature lets users create controllable likenesses for use in AI clips, a capability that quickly produced viral videos of Sam Altman and other realistic deepfakes.
  • Reporting indicates OpenAI is allowing copyrighted characters in outputs by default unless rights holders opt out, drawing warnings from legal experts and adding to ongoing copyright disputes involving the company.
  • OpenAI says every Sora video carries moving watermarks and invisible metadata, but the company acknowledges metadata can be stripped, and outside experts say the overall provenance measures need further testing.