Overview

• OpenAI released Sora 2 alongside an iOS app that generates high‑resolution short videos from text and builds in social sharing, with initial availability in the United States and Canada.
• Early posts inside the app prominently feature recognizable pop‑culture characters and provocative scenarios, illustrating immediate misuse risks cited by journalists and commentators.
• OpenAI’s stance asks rights holders to opt out to block use of their protected characters or trademarks, a posture legal analysts say likely conflicts with copyright law in key markets.
• European rules require clear disclosure for AI‑generated deepfakes, and reports question whether Sora’s current labeling satisfies those standards.
• A Cameo feature lets users verify a clip and insert themselves into scenes, with OpenAI saying it blocks public‑figure lookalikes and sexual content, as observers warn of a coming wave of low‑quality clips, scams and manipulation that could challenge TikTok and Instagram.