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1h ago

OpenAI’s Sora 2 and Invite-Only App Go Viral, Raising Deepfake and Copyright Questions

The US–Canada iOS rollout is already exposing the limits of provenance measures plus a reported opt‑out approach to copyrighted material.

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Nintendo characters Mario and Pikachu.
The Sora App home page displays on a smartphone screen placed on a computer keyboard illuminated by blue and purple light.
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Overview

  • OpenAI released Sora 2 with longer, more realistic video and synchronized audio, alongside a TikTok-style iOS app that uses consent-based cameos to insert a user’s verified likeness and voice.
  • Despite requiring invitations, the app quickly rose to No. 3 on the U.S. App Store as feeds filled with hyperreal clips, including prolific Sam Altman deepfakes and mashups featuring copyrighted characters.
  • News reports say OpenAI’s policy would allow copyrighted characters in outputs unless rights holders opt out, a stance legal scholars describe as risky and at odds with how copyright typically works.
  • OpenAI says every Sora video carries moving watermarks and invisible metadata plus layered moderation, yet documentation and experts note metadata can be stripped and users have already skirted guardrails.
  • Access is free with generous limits, a higher-quality Sora 2 Pro is slated for ChatGPT Pro users, API access is planned, rivals from Meta and Google are pushing similar products, and internal voices at OpenAI are split over safety versus speed.