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OpenAI's GPT-4o Drives Explosive Growth but Strains Infrastructure

The viral success of ChatGPT's advanced image-generation feature has added millions of users but caused service disruptions and delays in new releases.

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Illustration: Aïda Amer/Axios

Overview

  • OpenAI's GPT-4o image-generation model added one million users in just one hour, driving ChatGPT's active weekly users to 150 million as of April 2025.
  • The viral feature, popular for creating Studio Ghibli-style images, has led to significant infrastructure strain, including service outages and slower response times.
  • OpenAI introduced temporary rate limits on image generation to manage overwhelming demand and GPU capacity challenges.
  • The company recently raised $40 billion in funding, valuing it at $300 billion, with plans to address infrastructure issues and advance its pursuit of Artificial General Intelligence (AGI).
  • Despite operational challenges, GPT-4o's precise image-generation capabilities, including accurate text rendering and image transformation, have solidified OpenAI's competitive edge.