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OpenAI Will Test Ads in ChatGPT for Free and Go Users in the U.S.

The test reflects a push to diversify revenue to cover massive infrastructure costs ahead of a possible IPO.

Overview

  • Ads will roll out in the coming weeks for logged‑in adult users on the free tier and the $8‑per‑month ChatGPT Go plan, while Plus, Pro, Business and Enterprise remain ad‑free.
  • Sponsored messages will appear below answers, be clearly labeled, and will not influence ChatGPT’s responses, according to the company.
  • OpenAI says conversations will not be shared with advertisers, user data will not be sold, and people can turn off ad personalization or clear data used for advertising.
  • No ads will be shown to users under 18 or alongside sensitive topics such as health, mental health or politics.
  • OpenAI is expanding ChatGPT Go to the U.S. and globally as it seeks new revenue streams, with reporting citing roughly $1.4 trillion in planned AI infrastructure spending and analysts warning of potential trust and competitive risks.