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OpenAI Unveils Jobs Platform and Certification Drive as MIT Finds Most GenAI Pilots Fail

The company is positioning itself to certify talent at scale to meet rising employer demand for AI skills.

Overview

  • OpenAI said it is developing the OpenAI Jobs Platform for launch by mid-2026, a matching service that would compete with Microsoft-owned LinkedIn and include dedicated tracks for small businesses and local governments.
  • OpenAI will pilot certifications through its OpenAI Academy in late 2025 in partnership with Walmart, with a stated goal to certify 10 million Americans by 2030.
  • The announcements coincided with a White House task force session on AI education that drew executives including Sam Altman and Sundar Pichai.
  • An MIT study reported that about 95% of generative-AI pilots fail to deliver measurable ROI and only 5% of custom tools reach production, citing brittle workflows and a lack of contextual learning, while most workers still rely on personal AI tools at work.
  • Labor data from LightCast shows job postings that list AI skills advertise salaries about 28% higher on average, underscoring the premium for AI fluency across non-tech roles as well.