Overview

• OpenAI launched third‑party apps inside ChatGPT at DevDay 2025, with access for logged‑in users outside the EU across Free, Go, Plus, and Pro tiers.
• Initial partners include Spotify, Canva, Zillow, Figma, Coursera, Booking.com, and Expedia, with more services slated to follow later this year.
• Apps can render interactive interfaces such as maps, playlists, design previews, and videos, and ChatGPT can surface relevant apps contextually during a conversation.
• The Apps SDK, built on the Model Context Protocol, is available in preview so developers can create stateful, in‑chat experiences that connect to external data and actions.
• First‑time use requires account linking with clear data‑sharing prompts, and OpenAI plans an app directory, review process, and future monetization options including Instant Checkout.