Overview
- OpenAI has enabled direct purchases inside ChatGPT through Instant Checkout, debuting with Etsy in the U.S. and powered by the open‑source Agentic Commerce Protocol built with Stripe.
- Payments use encrypted tokens with minimal data exchange, and buyers must explicitly confirm each step before ChatGPT transmits order details to the merchant for fulfillment.
- Availability is currently limited to the United States for free, Plus and Pro users, and the feature supports only single‑item transactions for now.
- OpenAI says it plans a multi‑item cart, onboarding of Shopify merchants and broader geographic expansion, with international rollout reported as planned for a later phase.
- OpenAI will collect commissions from sellers while buyers pay no extra fee, a model that analysts say could affect recommendation neutrality as Google is reported to be developing a rival AP2 and the WTO projects AI could lift trade if digital gaps close.