Overview
- OpenAI announced on Monday that it will begin a limited pilot in the United States in late October that places visual ads in the interface shown while ChatGPT generates images.
- The ads will be interactive so users can explore products and ask questions directly in the chat during the image-generation wait time.
- OpenAI says the ads will be clearly labeled, shown separately from users' generated images, and will not change the assistant's textual responses.
- Businesses can register to advertise at ads.openai.com and OpenAI has integrated many measurement and analytics partners and set up geolocation experiments to test ad impact and conversions.
- Key operational details remain unpublished, including the exact start date, the initial advertisers, pricing and when the format will expand beyond the U.S., and observers note the move raises trust, privacy and brand-safety questions.