Overview
- OpenAI announced on Monday that it will begin a limited U.S. test later this month placing clearly labeled visual ads beneath the progress indicator when free-tier users generate images in ChatGPT.
- The company says the ads will remain distinct from the images users request and will not change or influence ChatGPT’s answers.
- OpenAI is expanding measurement integrations with attribution and conversion partners such as Kochava, AppsFlyer, Hightouch, Tealium, and LiveRamp so advertisers can connect ChatGPT campaigns to existing reporting systems.
- Brand-suitability pilots with DoubleVerify and Integral Ad Science will evaluate placement safeguards in controlled tests without giving those firms access to private conversations.
- Industry observers warn ChatGPT offers far less ad inventory than search platforms, which could limit spending and make OpenAI’s incrementality and geo-experiment measurement work, currently in early stages, important to proving real ad value.