Overview
- OpenAI announced on Monday, Oct. 5 that it will begin U.S. testing later this month of a visual ad format that appears during ChatGPT image generation with an initial group of advertisers.
- The company says ads will be clearly labeled, placed next to but separate from user-created images, and will not change or influence ChatGPT’s answers.
- OpenAI is expanding measurement tools and integrating with conversion and attribution vendors such as Hightouch, Tealium, LiveRamp, AppsFlyer, Adjust, Branch, Triple Whale, and Kochava so advertisers can track purchases and outcomes beyond last-click attribution.
- The firm is running brand-suitability pilots with DoubleVerify and Integral Ad Science in controlled tests and says those partners will not get access to real user conversations while evaluating safeguards.
- Despite claiming about 1.2 billion weekly users, industry observers note supply limits — roughly 2.5 billion daily prompts and a single ad placement versus larger platforms — which could cap advertiser spend and keep OpenAI iterating on formats, measurement and geo-incrementality experiments with partners such as Haus, Measured and WorkMagic.