OpenAI to Test Contextual Ads in ChatGPT for Free and Go Users in the U.S.

Paid tiers remain ad‑free as OpenAI explores a hybrid revenue model.

Overview

An initial U.S. trial will show ads to signed‑in users on the Free and ChatGPT Go plans in the coming weeks.
Sponsored messages will appear only at the end of responses, be clearly labeled, and will not influence ChatGPT’s answers.
Users can interact with an ad through follow‑up questions, disable personalization, see why an ad appeared, or delete related data.
Ads will be withheld for accounts linked to people under 18 and from chats on sensitive or regulated topics such as health or politics.
ChatGPT Plus, Pro, Business and Enterprise remain ad‑free, while the $6‑per‑month Go plan will be included in the test.