Overview
- A controlled trial will begin in the coming weeks for some logged-in users in the United States on the free tier and a new plan priced around $8 per month.
- Higher-priced subscriptions will remain ad-free, maintaining separation between paid premium offerings and advertising-supported use.
- Ads will appear as clearly labeled sponsored items below relevant answers, with options to dismiss placements and turn off personalization.
- OpenAI says ads will not influence ChatGPT’s answers, conversations will not be shared with advertisers, and placements will exclude sensitive topics and users under 18.
- The test does not include South Africa at this stage, and OpenAI plans to refine the approach based on feedback as it considers broader expansion.