Overview
- Testing will begin in the coming weeks with clearly labeled boxes below answers that show topic‑matched sponsored content.
- Only logged‑in adult users on the free and Go tiers in the United States will see ads, while Plus, Pro, Business and Enterprise plans stay ad‑free.
- Personalization will be on by default with an opt‑out, and users can dismiss ads, view why an ad appeared, and clear data used for advertising.
- OpenAI says ads will not influence responses, conversations will not be shared or sold, and advertisers will receive only aggregate performance metrics.
- ChatGPT Go launches globally at $8 per month with higher usage limits and longer memory, as analysts warn ads could erode trust and shift users to competitors.