Overview
- Ads will roll out in the coming weeks to logged‑in adult users on the free and Go tiers, appearing below answers and labeled as sponsored.
- OpenAI says ads will not influence ChatGPT’s responses, conversations will not be shared with marketers, and data will not be sold to advertisers.
- Personalization will be on by default with an opt‑out, users can clear data used for ads, dismiss sponsored posts, and ask follow‑up questions about them.
- No ads will be shown to users under 18, and ads will be excluded from sensitive or regulated topics such as health, mental health, and politics.
- Plus, Pro, Business, and Enterprise plans remain ad‑free; the Go tier costs $8 per month in the U.S. as OpenAI seeks new revenue to cover heavy compute and infrastructure spending.