OpenAI to Premiere First Super Bowl Ad in Major Marketing Move

The AI company behind ChatGPT plans to air its first-ever TV commercial during Super Bowl 59, signaling a shift toward broader consumer outreach.

OpenAI is reportedly set to debut its first TV commercial during the Super Bowl on February 9, 2025, according to the Wall Street Journal.
The advertisement marks OpenAI's first major foray into commercial advertising since its founding in 2015.
The company hired its first Chief Marketing Officer, Kate Rouch, in December 2024, indicating a heightened focus on marketing and brand visibility.
The Super Bowl ad is part of a broader trend, with AI companies like Google, Microsoft, and Anthropic also investing heavily in promoting their AI tools during the event.
OpenAI is currently in discussions to raise up to $40 billion in funding, which could bring its valuation to $340 billion.