Overview

• Sora, an invite-only iOS app in the U.S. and Canada, quickly topped the App Store as users generated short AI videos featuring famous characters and realistic likenesses.
• CEO Sam Altman said OpenAI will give copyright owners more granular control over character generation and begin testing revenue-sharing with those who permit use.
• WME told agents it has opted out all of its clients from Sora 2, and Reuters reporting cited by multiple outlets says Disney has opted out of having its material appear.
• OpenAI tightened moderation and added cameo restrictions, with staff acknowledging overbroad 'content violation' blocks as users complain about newly rejected prompts.
• OpenAI has told outlets that rightsholders can flag infringements and request blocks via disputes forms, Sora 2’s system card cites training on internet and partner data, and legal challenges over copyright and deepfakes remain a near-term risk.