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1h ago

OpenAI Tightens Sora 2 Rules With Opt-In for Copyrighted Characters and Revenue Sharing

The shift follows viral clips that triggered objections from rights holders.

Sora
In a video that went viral, a clip shows Nickelodeon's SpongeBob SquarePants cooking up meth, raising copyright concerns.
Image
Vinod Khosla, founder of Khosla Ventures, accused critics of Sora of having 'tunnel vision'

Overview

  • Sam Altman said rights holders will get tools to set rules or block characters entirely, with implementation beginning soon through tests inside Sora.
  • OpenAI plans revenue‑sharing trials for IP owners as the company seeks monetization after users generated far more video than expected.
  • New safety updates include cameo preference filters that let people restrict how their likeness is used and a clearer, more visible Sora watermark.
  • WME told OpenAI it is opting out all clients, and some studios, including Disney, have opted out of use in Sora, according to reported accounts.
  • The invite‑only app topped Apple’s U.S. App Store as viral outputs exposed inconsistent early guardrails, especially for Japanese IP, prompting a warning from a Japanese lawmaker and a rights‑enforcement statement from Nintendo.