Overview
- OpenAI, SAG-AFTRA, Bryan Cranston, CAA, UTA and the Association of Talent Agents issued a joint statement saying Sora 2 will enforce opt-in use of performers’ voice and likeness and will act quickly on complaints.
- Bryan Cranston alerted the union after Sora 2 generated clips using his image and voice without permission, and he publicly thanked OpenAI for strengthening its guardrails.
- OpenAI paused generations depicting Martin Luther King Jr. and said it is tightening rules for historical figures, with estates able to request removal or blocking.
- Talent agencies had warned that Sora 2 exposed clients and copyrighted characters to risk; OpenAI now says requests that resemble third-party IP or well-known characters can be blocked under updated guardrails.
- Researchers and rights-holders say gaps remain, including uneven protections for deceased figures and the ease of stripping Sora watermarks or provenance metadata from videos.