Overview

• Sora 2, an invite‑only TikTok‑style feed of AI‑generated clips with user cameos, surged to the top of Apple’s U.S. App Store despite early chaos on the platform.
• The Motion Picture Association publicly urged OpenAI to stop infringement on Sora 2, asserting it is OpenAI’s responsibility to prevent unauthorized use of studio characters.
• OpenAI reversed an initial opt‑out policy and said rightsholders must opt in to allow character generation, promising granular controls and exploring revenue sharing for participating IP owners.
• New guardrails are now blocking many prompts, with users reporting refusals even for public‑domain or look‑alike requests, fueling backlash as creators complain of over‑enforcement.
• Ethical concerns intensified as users posted hyperreal deepfakes of real and deceased figures; OpenAI says it is adding stricter safety measures and provenance signals while acknowledging it must monetize video generation to cover heavy compute costs.