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OpenAI Tightens Copyright Controls for Sora 2 as Viral AI Video App Faces Deepfake Scrutiny

Rights holders will gain finer control over AI‑generated characters, reflecting mounting concerns over deepfakes and copyrighted IP.

Overview

  • Sam Altman said OpenAI will provide more precise controls for rights holders over character generation in Sora 2 after a flood of clips mimicking well‑known franchises.
  • Reports indicate OpenAI could introduce opt‑out style mechanisms for IP owners, while companies like Nintendo reiterated plans to act against infringement.
  • Sora 2 produces hyperreal 5–10 second videos with improved physical simulation, scene continuity and integrated audio, and it lets users insert verified face‑and‑voice cameos.
  • Access is invite‑only for iPhone users in the United States and Canada, with widespread sharing of codes and reported workarounds via U.S./Canada Apple IDs or VPN for the web.
  • OpenAI says outputs carry visible and invisible watermarks plus provenance metadata, yet the company acknowledges those signals can be removed on social platforms and experts warn detection remains imperfect.