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OpenAI Study Finds ChatGPT Use Is Now Predominantly Personal as Information-Seeking Surges

An NBER working paper using automated analysis of consumer chats details a younger, more gender-balanced audience.

Overview

  • Non-work use climbed from 53% in June 2024 to about 73% by June 2025, indicating ChatGPT’s shift toward personal tasks.
  • Practical guidance, seeking information, and writing now account for roughly 77–80% of conversations, with information-seeking rising to 24% from 14% a year earlier.
  • Only 4.2% of messages involve coding, contrasting with Anthropic’s reports that Claude is used much more for coding and automation.
  • Among adults who report age, about 46% of messages come from users 18–25, and classifiable first names slightly skew feminine at roughly 52%.
  • The findings draw on about 1.1–1.5 million sampled consumer chats and exclude enterprise plans, use automated classification and name-based gender inference, and show faster adoption growth in lower‑income countries.