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OpenAI Starts Selling Extra Sora Video Credits as It Preps Cuts to Free Limits

OpenAI says paid top-ups become necessary because surging demand alongside limited GPU capacity strains Sora's economics.

Overview

  • Users can buy 10 extra generations for $4 through the Apple App Store, with credits lasting 12 months and consumption varying by video length and resolution.
  • Free daily quotas remain at 30 for Free, Plus and Teams users and 100 for Pro users for now, with a purchase prompt appearing after the limit is reached.
  • Sora chief Bill Peebles signaled the free allowances will be lowered as the user base grows due to GPU constraints, pledging transparency when changes occur.
  • OpenAI plans to pilot creator payouts through the Cameo feature and may charge for copyrighted characters or likenesses with revenue potentially shared with rights holders.
  • The app is iOS-only in select regions including the US, Canada, Taiwan, Thailand and Vietnam, with an Android version planned.