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OpenAI Starts ChatGPT Ad Trials, Widens $8 Go Tier, Offers One‑Month Plus Promo

The company is adding advertising to support costly AI operations, with subscriptions remaining ad‑free.

Overview

  • Ads will begin testing in the U.S. for logged‑in adults on Free and Go tiers, clearly labeled at the end of some answers, relevant to the conversation, dismissible, and excluded from sensitive topics and users estimated to be under 18.
  • Paid plans including Plus, Pro, Business, and Enterprise will not show ads, and OpenAI says responses will not be influenced by sponsorships or sell users’ conversations to advertisers.
  • OpenAI has started courting dozens of advertisers with week‑scale trial buys under $1 million each, targeting an early‑February launch, charging by views and building out self‑serve tools, according to The Information as summarized by Reuters.
  • ChatGPT Go is broadly available at $8 in the U.S., offering expanded access to GPT‑5.2 Instant, higher messaging and upload limits, more image creation, and a longer memory and context window than the free tier.
  • A limited one‑month ChatGPT Plus trial is appearing for some users in the U.S. and India, with sign‑ups requiring payment details and auto‑renewal unless canceled, as Google DeepMind signals Gemini will remain ad‑free for now.