Overview
- OpenAI published its first country-level usage report on Aug. 6, showing multimedia use climbed to 7.8% of classified ChatGPT messages worldwide after the April Images 2.0 update.
- Mexico sent roughly 10% of its ChatGPT messages as multimedia in Q2 2026, higher than the global average, with Brazil at 11.8% and Colombia at 10.5%.
- OpenAI found that in work contexts users are more than twice as likely to ask ChatGPT to complete tasks or produce outputs such as writing, programming or editing than they are outside work.
- The share of messages from users aged 35 and older rose by about five percentage points year‑over‑year, and OpenAI flagged faster adoption gains in parts of Latin America, Oceania and Africa.
- Rising individual use is creating real infrastructure and adoption pressures: industry estimates project large AI-related traffic growth in Mexico and many organizations report the need to upgrade networks while enterprise deployment in some sectors remains limited.