Overview
- Ads will roll out in the coming weeks to logged‑in adult users on the free tier and a new roughly $8‑per‑month Go plan, while Pro, Business, and Enterprise subscriptions remain ad‑free.
- OpenAI says ads will be clearly labeled and placed separately from answers, initially appearing at the bottom of relevant responses and dismissible by users.
- Personalization can be turned off, ads will not appear to accounts under 18 or next to sensitive topics like health or politics, and conversations will not be shared or sold to advertisers.
- The company says advertising will not influence ChatGPT’s responses and that safeguards are designed to preserve trust in the product.
- The test starts in the United States with a phased rollout, will be refined based on feedback, and has not been extended to markets such as South Africa.