Overview

• The invite-only iOS app went live in the U.S. and Canada and quickly climbed the App Store charts, with usage spilling onto other platforms within a day.
• Powered by the upgraded model, users can generate short videos with synchronized dialogue, improved physics, multi-shot continuity and real‑world inserts via consent-based “cameos.”
• Feeds rapidly filled with lifelike clips, including numerous AI depictions of Sam Altman and popular characters such as Mario and Pokémon, raising immediate copyright and deepfake concerns.
• Reporting indicates copyrighted material appears in outputs by default unless rights holders opt out, and legal scholars say that stance is likely to face courtroom tests.
• OpenAI says all videos carry moving watermarks and invisible metadata, but acknowledges the metadata can be stripped, as outside experts call the safeguards useful yet incomplete.