Overview
- The feature is live on web and mobile for logged‑in users on Free, Go, Plus, and Pro plans, with nearly unlimited usage during the holiday period.
- ChatGPT asks clarifying questions, uses memory, and offers an interactive interface where users can mark products as “More like this” or “Not interested,” and Pulse can proactively surface guides for Pro users.
- OpenAI says a shopping‑focused GPT‑5 mini variant reads trusted sources and cites them, with internal tests showing improved accuracy on multi‑constraint queries versus standard ChatGPT search.
- Results are organic from publicly available retail websites, user chats are not shared with retailers, and OpenAI warns details like price or availability may be wrong so shoppers should verify on merchant sites.
- Direct purchasing via Instant Checkout is planned for participating merchants, as retailers ramp up AI‑friendly content and rivals such as Google expand their own AI shopping tools.