Overview
- The feature is rolling out on web and mobile to all logged‑in ChatGPT tiers—Free, Go, Plus, and Pro—with nearly unlimited usage through the holiday period.
- Users describe needs, answer clarifying questions, and guide results with controls like “Not interested” and “More like this” before receiving a tailored buyer’s guide.
- OpenAI says results are organic from publicly available retail sites, user chats are not shared with retailers, and merchants must allowlist their sites for inclusion.
- The company warns of possible errors on live details such as price or availability and urges verification on retailer pages, noting strongest performance in detail‑heavy categories like electronics and home appliances.
- Internal evaluations reported by outlets show improved product accuracy on complex, multi‑constraint queries versus prior ChatGPT models, with future integration to Instant Checkout planned but not yet available.