Overview
- Sources tell Reuters that OpenAI plans to launch its AI-powered browser within weeks, marking its first entry into web browsing.
- Built on Chromium, the browser embeds a native ChatGPT interface and integrates the Operator agent to automate tasks like form filling and reservations.
- By routing queries into a chat-driven environment, OpenAI aims to collect browsing data that fuels advertising targeting and potentially cut into Google’s ad revenues.
- Google Chrome currently controls more than two-thirds of the global browser market and supplies user data to Alphabet’s ad business, which accounts for nearly 75% of its revenue.
- Federal antitrust pressure on Google’s search monopoly and new AI-first browsers from Perplexity, Brave and The Browser Company are creating openings to challenge Chrome’s hegemony.