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OpenAI Reportedly Set to Launch AI-Powered Browser Within Weeks

The move aims to challenge Chrome’s data-driven ad ecosystem by funneling browsing interactions through OpenAI’s ChatGPT interface.

OpenAI to launch AI-powered web browser to challenge Google Chrome dominance: Reuters
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Overview

  • Sources tell Reuters that OpenAI plans to launch its AI-powered browser within weeks, marking its first entry into web browsing.
  • Built on Chromium, the browser embeds a native ChatGPT interface and integrates the Operator agent to automate tasks like form filling and reservations.
  • By routing queries into a chat-driven environment, OpenAI aims to collect browsing data that fuels advertising targeting and potentially cut into Google’s ad revenues.
  • Google Chrome currently controls more than two-thirds of the global browser market and supplies user data to Alphabet’s ad business, which accounts for nearly 75% of its revenue.
  • Federal antitrust pressure on Google’s search monopoly and new AI-first browsers from Perplexity, Brave and The Browser Company are creating openings to challenge Chrome’s hegemony.