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OpenAI Removes 'Io' Branding Over Trademark Claim As $6.5 Billion Acquisition Continues

A court order from hearing device startup Iyo compelled OpenAI to remove the name from its digital platforms

This image appeared above the project announcement on OpenAI.com
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Overview

  • OpenAI has removed all mentions of 'io' from its website and social channels under a court order tied to a trademark complaint by hearing device startup Iyo.
  • The $6.5 billion acquisition of 'io', co-founded by former Apple designer Jony Ive, remains on track despite the brand removal.
  • OpenAI and Ive’s team are contesting the lawsuit and reviewing their legal options.
  • The announcement blog post and video featuring Sam Altman and Jony Ive have been taken offline following the court order.
  • The merged teams are expected to work toward a screenless wearable AI companion that could launch in late 2026.